The Salvation Army uses cookies to make its websites more personal and user-friendly. A cookie is a small file that is stored on your device and so that the website recognizes you on a subsequent visit. We use functional, analytical, social media and advertising cookies.

Functional cookies

Functional cookies ensure that our website functions properly. Think, for example, of the operation of our contact and donation forms. These cookies are placed by default.

Analytical cookies

Analytical cookies allow us to measure website visits. These statistics give us, for example, insight into how often our website is used, what information visitors are looking for and which pages are visited the most. This allows us to know which website parts are popular and where we can improve our website. We continuously analyse and improve the website to make a visit as pleasant as possible. The analytical cookies are placed by default. Your IP address will be anonymized. As a result, the analytical statistics cannot be traced back to persons. For more information about what Google does with the collected data, please refer to Google's privacystatement.

Social media cookies

These cookies offer additional functionalities and help you easily share information from our website with your own online network. Think, for example, of the share button to share an article via Facebook or Twitter or the automatic loading of a Google map. For the functioning of these buttons and plug-ins, social media companies place cookies. This way they can recognize you when you are logged in to that social network. Read the separate privacy statements of these companies for more information about what they do with the collected data. Social media cookies are only placed if you give permission for this during a visit to our website.

Advertising cookies

We use online advertisements to highlight our work. We prefer to do this as focused as possible, in order to keep costs down and not to show you unnecessary advertisements. The Salvation Army uses Google Adwords and Facebook Custom Audiences for this. This way we can advertise in a targeted way and keep costs down. These cookies make it possible to:

  • keep track of which ads you have already seen;
  • keep track of how many visitors click on our advertisements;
  • track how many visitors take action after clicking on an ad. This is necessary to be able to analyze the effectiveness of advertisements;
  • to keep track of whether you are responding to our advertisement. You won't see any unnecessary ads.

Advertising cookies are only placed if you give permission for this during a visit to one of our websites. Even if you do not accept cookies, you may still encounter advertisements from us online. Not all our advertisements use cookies. For more information about what both companies do with the stored data, please refer to Google's privacy statement  and  Facebook's privacy statement.

Cookies disablement

When visiting on of our websites, we automatically place functional and analytical cookies. You cannot disable it. However, on a first visit, via our cookie notification, you can disable social media and advertising cookies: click on 'Refuse' in our cookie notification.

In addition, you can set or not to place cookies via your browser. Via the links below you will find specific information for refusing cookies for the most commonly used browsers:


We can use profiling. Profiling means collecting, analyzing and combining (personal) data with the aim of dividing you into certain (interest) categories. For the construction of the profiles, the profiling algorithm can theoretically take all types of relevant data with it. This concerns personal data as mentioned in the above privacy statements, but also data from reliable external sources such as CBS or socio-demographic data at household level (such as estimation of age class or family composition) through specialized agencies.

After obtaining the data, analyses are carried out with the result that we automatically add certain (interest) categories to your profile. For example, profiling ensures that the content of our websites, apps and emails and our offers and advertisements better match your interests. Profiling can have an impact on your privacy. For example, if we have linked incorrect (interest) categories to you based on incorrect or outdated data. You can unsubscribe by filling in the contact form and sending it to us: We will then exclude you from profiling in the future.

Links to third parties

Our websites may contain links to third-party websites. They use their own privacy statements. Make sure that you carefully review these terms and conditions before entering personal data on the website of another organization. The Salvation Army is not responsible or liable for how these third parties handle your personal data.

August 2019, version 1.2